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Adjustables entered strategic relationship with JumpTV |
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Adjustables, Inc. has
entered into a strategic relationship with JumpTV , a world-leading
broadcaster of sports and international television over the Internet to
monetize its vastly growing amount of online video content. |
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BlogCatalog.com Adds JargonFish Blog Tool |
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JargonFish™, the
interactive in-text content application from AdOn Network, today announced
a new partnership with BlogCatalog.com, the fastest-growing social network
for bloggers on the Internet, to offer the JargonFish widget to
BlogCatalog members. |
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DCASTECHNOLOGIES INTRODUCES ASCEND FOR IMPROVED ONLINE LEAD GENERATION DATA VERIFICATION AND INCREASED CONVERSIONS |
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DCASTechnologies, the premier provider
of online lead quality solutions, today introduced from ad:tech San
Francisco 2008, The Event for Digital Marketing, its proprietary
technology ASCEND. The ASCEND technology is developed to help advertisers
manage incoming leads to optimally build responsive lead files that
produce desired customers and control the quality of leads in one
centralized place. ASCEND addresses the current obstacles involved in generating higher quality leads,including: accepting leads from multiple sources; waiting on the sources to report accepted leads; the inability to manage leads, from collection to de-duping to CASS certifying; and receiving and paying for unqualified leads. ASCEND's process overcomes these obstacles, resulting in a valid lead database of unique prospects that does not compromise a marketer's brand. It ultimately serves as a lead pool that is twice as effective, as it does not contain duplicates or invalid leads and ensures message delivery to prospects. Website: http://www.dcastech.com |
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EXACTTARGET LAUNCHES NEW DO-IT-YOURSELF LANDING PAGES SOLUTION |
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ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today announced the release of its do-it-yourself Landing Pages solution at the ad:tech conference in San Francisco. This technology enables marketers to quickly and easily create both personalized and general landing pages without assistance from an IT department, generating faster turn-around and giving marketers ultimate control over the look and feel of the landing pages.
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First Light Net launches Fishing.Net in time to offer advertising placement for clients attending ad:tech show |
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First Light Net has launched Fishing.Net, adding to its network of over 350 outdoors related websites. Fishing.Net, a social networking website aimed at the fishing and outdoors demographics, offers networking, blogs, and a variety of web technologies aimed at engaging this demographic. According to the COO, Mr. Michael Hodgdon Fishing.Net will be another great opportunity for them to provide value to their advertising clients, while offering anglers their own social networking platform. He also said that many members of this demographic have little exposure to standard social networking websites, and they look forward to bringing them a social networking platform that caters to their interests. The domain name, acquired earlier this year was aggressively developed to coincide with the ad:tech San Francisco Show to allow clients and potential clients the first opportunity for advertising inventory on Fishing.Net. Website: http://www.firstlightnet.com |
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| Ion Interactive Introduces iPhone-Optimized Landing Pages |
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Marketers can reach the highly desirable iPhone user demographic with iPhone-optimized landing pages using a new platform framework introduced by ion interactive. The ion LiveBall iPhone framework gives marketers another channel-optimized opportunity by taking advantage of the iPhone's superior mobile web user experience.
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LashBack Launches ListMonitor- Automated Email Data Seeding and Monitoring Service |
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LashBack today launched ListMonitor, an automated, web-based seeding and monitoring system exclusively for email marketers. Whether you own, sell, rent, collect or manage email lists, ListMonitor can be simply used to see what email actually gets sent to consumers.
List owners, list buyers
and managers or anyone who wants to monitor a dataset they have an
interest in can conveniently seed and monitor one or multiple lists from a
single web interface. LashBack’s SMART Automated Subscription System, API
calls or direct custom insertion can be used to seed and monitor any list
usage scenario. Email alerts can be set up to keep a ListMonitor client up
to date on a list’s use. The actual email offers being sent can be viewed,
researched and investigated for any issue, questions or problems with
usage. LashBack’s industry leading Client Service Managers are available
for full expert support of ListMonitor as with all LashBack products and
services. |
| AdShuffle Officially Launches; Offers Real-Time Optimization and Reporting in its Ad Serving Solution |
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AdShuffle™, an ad serving and marketing
technology company, today announced its official launch at ad:tech San
Francisco. AdShuffle's technology includes real-time reporting and
automated creative and landing page optimization in one solution for
advertisers and publishers. Prior to today’s launch, AdShuffle operated in
beta for 18 months, served billions of impressions, and worked with top
online agencies, advertisers and publishers.
AdShuffle is the first Diamond-level sponsor in ad:tech history. AdShuffle's sponsorship includes a 20 by 30 presentation area, a film-style premiere of the product, and daily presentations of the advertising solution. Website: http://www.adshuffle.com/ |
| SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networks |
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SeeSaw Networks, a digital out-of-home media company and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook. Now people in social places like bars or restaurants can connect with others in the venue as well as their online friends by engaging with interactive digital signs. Friends with access to the Web will be able to virtually join their friends in a bar without leaving their homes, see what’s going on in their favorite hang-out, and participate in conversations through social networks like Facebook and Twitter. Website: http://seesawnetworks.com/ |
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Weekly and SensiClear Sign Online Marketing Pact |
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PartnerWeekly, a SellingSource, LLC company, announced today its entrance into the $6 billion-a-year cosmetics industry with the signing of an exclusive marketing agreement with Mission Scientific Skincare, Inc., makers of SensiClear, a revolutionary acne treatment product line and official acne treatment brand of the Janice Dickinson Modeling Agency. PartnerWeekly is a leading provider in performance-based marketing. Through
this partnership agreement, PartnerWeekly will influence its network of
active affiliates and publishers that generate more than 200,000 online
transactions a day. In addition to its expertise in managing consumer
testing and product optimization, PartnerWeekly will utilize its robust
marketing platform that manages performance metrics to improve conversion
rates, profitability and sustainability of the SensiClear online marketing
campaign. |
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ad:tech San Francisco
Marks Digital Advertising’s Growth from Emerging to Mainstream Marketing
Attendees
will converge on ad:tech San Francisco
Yahoo!, MLB.com Enter Into Three-year Video Distribution And Advertising Sales Partnership
Yahoo! Inc.
said today that it has entered into a three-year video and advertising
partnership with MLB Media LP, the interactive media and Internet Company of
major League Baseball. Financial terms of the deal were not disclosed. The
deal includes access to out-of-market MLB games on Yahoo! Sports. Yahoo!
will exclusively manage online advertising sales for MLB.TV in the 2009 and
2010 seasons.
Yahoo and Google pull advertising shock
Yahoo and Google have sprung a surprise by
announcing that they are to share advertising space. The "pilot" will last
for two weeks and see Google place advertising alongside 3% of Yahoo's
search results.
Focus Media Announces Revised Guidance for Mobile Advertising Business
Focus Media Holding Limited China’s largest digital media group today revised its previously announced guidance for its mobile advertising business for 2008.
Due to recent uncertainty in the mobile handset advertising business in China, they expect the full year revenue for their wireless business will be significantly lower than their previously announced guidance of $54.0 million to $55.8 million. As they announced in their press release on March 18, 2008, Focus Media has established an internal policy prohibiting its subsidiaries sending SMS messages without receiving mobile user’s explicit permission. As a result of recent business developments, they expect full year revenue from the mobile handset business in 2008 to be between $14.0 million to $15.8 million, or $40 million less than the previously announced range.
Therefore, the full year 2008 revenue guidance is revised to a range of from $860 million to $890 million from previously announced $900 million to $930 million, and full year 2008 net income excluding share-based compensation expenses and amortization of intangible assets resulting from acquisitions (non-GAAP) to be between US$260 million and US$280 million, as compared to the original guidance of between US$280 million and US$300 million. They also expect the resulting non-cash impairment charge of goodwill and acquired intangible assets of mobile advertising business to range from $75 million to $95 million in Q1 2008 due to a restructuring of their mobile handset advertising business and termination of earn-outs based acquisition agreements with certain mobile handset advertising subsidiaries.
Yahoo! Reveals AMP Advertising Platform For Publisher
In an effort to increase the sales of graphical and premium advertisements, Yahoo! revealed the details of its new Advertising Management Platform or AMP. The project that is still in the developmental stages will enable Yahoo's publishing partners to place advertisements on their own sites as well as on Yahoo!
They would also be able to advertise on other sites that are adding themselves to Yahoo's growing network. The advertisers will be able to focus their advertisements by demographic and geographic targeting and user online behavior. This step comes amid the growing competition between Yahoo!, Google, Microsoft and AOL Gerald-Levin-on-Fear for online advertising across all sites. Since the recent acquisition of DoubleClick by Google, it is widely believed that Google would try to make headway in the online marketing arena, which as of now is being dominated by Yahoo!. According to analysts, Yahoo! has to deliver AMP on time, unlike its last big project 'Panama' which was marred by long delays.
BtoB Magazine Ranks Tocquigny as No. 2 Interactive Advertising Agency in US
Tocquigny, a leading interactive advertising agency that guides companies to winning business solutions for the digital age, today announced that the April issue of BtoB Magazine has ranked the firm as the No. 2 interactive advertising agency in the nation.
EU plan may let drug firms sidestep ban on advertising
Drug companies will be allowed to side-step the ban on advertising drugs to the public under new European proposals, consumer groups warned yesterday. The European commission plans to allow drug companies, which have a history of failing to warn about the risks of their medicines, to give "information" about their drugs to the public on TV, the internet and in print.
While consumer groups agree that better information is needed, they say one-sided information from a drug company is little more than advertising.
Advertising.com combines UK businesses and appoints new MD
Advertising.com, the world’s largest online advertising network, today announces the integration of recent acquisitions into its UK business - affiliate network, Buy.at, and behavioral targeting firm, TACODA. Effective immediately, the combination reinforces Advertising.com’s position as the world’s largest and most effective performance-based advertising network. The move will allow advertisers to access a fully integrated, powerful array of affiliate marketing and behavioral targeting capabilities through Advertising.com and marks extends its lead as the largest online performance marketing business in the UK.
Brendan Condon, Advertising.com International MD, appoints Buy.at’s chief, Kevin Cornils, as Advertising.com’s UK Managing Director, who will also head-up Pan-European sales from their London offices. The role will see Cornils incorporating his Buy.at leadership responsibilities with the division’s existing UK business to create seamless alignment between Buy.at and Advertising.com’s Sales, Client Services and Publisher teams.
Digital Outdoor Advertising to Grow by 7.7% in 2008
Zenith Optimedia has forecast that outdoor advertising spend will grow by 7.7 per cent per annum in 2008, which makes it the fastest growing medium after online advertising (expected at 19.2 per cent.)
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