JiWire pinpoints affluent decision-makers through its Wi-Fi media channel

JiWire announced its rebirth as a mobile audience media company with launch partner McCann WorldGroup. The agency is running an advertising campaign for Microsoft's Office 2007 Home and Student editions that targets affluent consumers on JiWire's Wi-Fi media channel. The new JiWire gives advertisers targeted and measurable ways to reach people on wireless devices such as laptops, netbooks and Wi-Fi enabled phones. 

Adventive, a new company launched at ad:tech today, announced a completely new form of online advertising that enables publishers to deliver ads that feel like features and enhance the user experience. Adventive aims to help advertisers, publishers and agencies by providing ads with real-time optimization from impression to revenue.

Adventive delivers two new offerings to its customers: Adventive Application Ads that can be embedded into features such as photo galleries and calendars, and Adventive Display Ads that work within content sites. Both ad formats are powered by an optimization engine that uses real-time and historical data to dynamically optimize creative variables for maximum revenue. 

Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, will exhibit at ad:tech San Francisco 2009. The exhibition and conference is being held April 21 - 22, 2009, at the Moscone Center in San Francisco, Calif. At the conference, Digital River will host exhibit booths featuring two of its branded e-marketing services, including the DirectTrack® affiliate management platform in booth #1360 and the BlueHornet® email marketing solution in booth #2154.

Moss Networks (www.mossnetworks.com), a full-service marketing, publicity and event production powerhouse, is excited to announce the return of VIP Mix+Mingle during the ad:tech San Francisco tradeshow on April 22, 2009. The exclusive, invitation-only event offers sponsors the opportunity to entertain VIP clientele and network with industry leaders and peers. 

In its 13th year, ad:tech will launch its media marketing, advertising, and technology event in San Francisco with two full days of exhibition by some of the world's leaders in digital marketing and internet marketing. As a premier search engine marketing company, LinkWorth is excited to announce plans to exhibit at the two-day, "one-stop" conglomerate of the best names in the industry. 

Direct Agents, a leading interactive advertising agency, and AccuQuote, a leader in providing term life insurance quotes to people across the United States, are pleased to announce today their selection as finalists for the prestigious ad:tech Limelight Awards. The ad:tech Limelight Awards celebrate extraordinary industry achievements in online advertising and recognize talented online designers and strategic thinkers who demonstrate excellence in interactive marketing. The award winners will be announced at the ad:tech San Francisco 'Awards Mixer' on April 21st. 

SMaSh Technologies, provider of a new mobile application server for text messaging, and it has closed a $1.35 million investment to expand its product development and delivery of customer solutions.   Billionaire businessman, entrepreneur, and technology investor Mark Cuban led the round, which also included seed-stage investment group Innovation Works of Pittsburgh, PA, and Dr.Ihor Lys who was named 2008 National Inventor of the Year by the Intellectual Property Owners Education Foundation.

Direct Agents, a leading interactive advertising agency, and AccuQuote, a leader in providing term life insurance quotes to people across the United States, are pleased to announce today their selection as finalists for the prestigious ad:tech Limelight Awards. The ad:tech Limelight Awards celebrate extraordinary industry achievements in online advertising and recognize talented online designers and strategic thinkers who demonstrate excellence in interactive marketing. The award winners will be announced at the ad:tech San Francisco 'Awards Mixer' on April 21st.