Direct Agents, a leading interactive advertising agency, and AccuQuote, a leader in providing term life insurance quotes to people across the United States, are pleased to announce today their selection as finalists for the prestigious ad:tech Limelight Awards. The ad:tech Limelight Awards celebrate extraordinary industry achievements in online advertising and recognize talented online designers and strategic thinkers who demonstrate excellence in interactive marketing. The award winners will be announced at the ad:tech San Francisco 'Awards Mixer' on April 21st. 

Direct Agents and AccuQuote have been nominated in the 2009 ad:tech awards 'Best Performance Marketing Campaign' category for their collaboration in the 'AccuQuote Affiliate Program.' In early 2008, Direct Agents became an Agency of Record for AccuQuote for the purpose of spearheading the 'AccuQuote Affiliate Program'. The aim of the program has been to recruit and develop highly targeted, quality affiliate placements. Through this initiative, Direct Agents has been able to significantly increase the volume of leads for the AccuQuote web site.