Guard Dog Inc. (Pink Sheets: GRDO) announced today that Guard Dog ID, LLC, a growing leader in identity theft prevention services has executed new comprehensive recovery resolution services agreements. The new agreements lay the framework for additional "direct to consumer" products and services, which can be added to the company's existing offerings. The more favorable terms of the new agreements will provide the company with stronger technical recovery resolution services at lower costs then previous service providers. 

From the Ad:Tech conference at the Javits Convention Center, Sidebar (www.sidebar.com), a new, free mobile application that allows users to receive personalized recommendations for content, video games, apps, music and more, announced today that it has partnered with Quattro Wireless, mobile's largest exclusive and premier advertising network, to drive innovation in the mobile space. The relationship will offer advertisers a high-level of targeting and offer consumers a personalized experience on their Android device.

Ad:Tech New York will be the setting this week as Acxiom Corporation (Nasdaq: ACXM) showcases its vastly expanded advertising solutions that redefine effectiveness in reaching the right consumers with relevant messages. 

Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that AppNexus is using the Netezza data warehouse appliance to power its innovative real-time ad buying platform. By choosing Netezza, AppNexus was able to get to market quickly with a 92 percent reduction in operating costs. With rapid analytics enabled by Netezza, AppNexus advertisers can run an intensive data analysis for every ad impression purchased in real-time, which leads to dramatic increases in advertising performance metrics. 

While millions of online shoppers will turn to comparison shopping engines before making a purchase this holiday season, many visitors to these sites will be botnets looking to steal money from merchants. To help ensure shoppers are qualified before passing them on to merchant partners, Click Forensics, Inc. today unveiled a new online audience verification platform at the Ad:Tech New York conference, which comparison shopping engines and other content aggregators can use to measure the quality of site visitors and their likelihood to make a purchase. The technology also allows comparison shopping engines to match the revenue they receive from merchants to the investments they make in SEM campaigns in order to maximize profits.

Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits Convention Center.

By combining and automating the three key elements of search marketing - paid search, natural search and landing page optimization -within a single, secure system, the Yield Web Marketing Suite for Agencies enables agencies to lower costs, increase efficiency and improve margins.

Three of Acxiom Corporation's (Nasdaq: ACXM) top thought leaders in digital marketing and advertising are scheduled to participate in Ad:Tech sessions and other events in New York November 4 and 5.

Tatto Media, a smart online advertising company, will be featured as the Gold Sponsor at Ad:Tech on November 4-5. The company, which was also the Gold Sponsor at Ad:Tech San Francisco, will be showcasing advanced features to its display publisher network, high-tech self-serve advertising platform and complimentary direct response advertising capabilities.

Brand.net, the online advertising network for Brand advertisers, today announced that company co-founder and chief operating officer Andy Atherton will be speaking this week at both the OMMA AdNets and Ad:Tech conferences in New York City. Mr. Atherton will join other industry executives at both events to examine critical issues facing the advertising and publishing industries, such as ad network transparency and measuring the effectiveness of digital branding campaigns. Brand.net was recently named as one of the world's most valuable Internet start-ups by Silicon Alley Insider.