Guard Dog Inc. (Pink Sheets: GRDO) announced today that Guard Dog ID, LLC, a growing leader in identity theft prevention services has executed new comprehensive recovery resolution services agreements. The new agreements lay the framework for additional "direct to consumer" products and services, which can be added to the company's existing offerings. The more favorable terms of the new agreements will provide the company with stronger technical recovery resolution services at lower costs then previous service providers. 

"After receiving much feedback from both our customers and investors, we have been working around the clock updating and ensuring our users have the best experience. In the past few weeks we have been focused on fortifying the infrastructure of our core business platform and strengthening our presence in the direct consumer response marketing industry and the Affinity Partner Networking arena. We have also applied a great amount of our resources investing in the security of our website with the use of advanced firewalls and PCI compliant servers. By doing this, we have been able to ensure our customer data is leak-proof to even the most advanced and dedicated hackers. Although it has taken a little more time to complete our infrastructure upgrades, the end result protecting both us as a company and most of all, our customers' sensitive information, is worth it," said James Watson, President and CEO of Guard Dog.

Watson made this announcement from Ad:Tech, NY. Ad:Tech, NY, is the premiere International Digital Marketing and Technology Convention, which is being held this week at the Jacob Javits Convention Center, New York, New York. Watson stated his objective for attending the convention was to maintain the company's position at the forefront of marketing and service enhancements to its branded products and service offerings.

"Ad:Tech provides me a medium for immediate accessibility; face to face interaction with industry executives who are logistically unavailable. Over the past two days we have been able to create new as well as revisit existing marketing agreements that will be instrumental in the success of our national marketing blitz," Watson said.

The company plans to release updates in conjunction with its national marketing blitz, beginning mid November.