Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that the company will exhibit at the ad:tech New York 2008 Conference & Exhibition. During the event Digital River will be represented by its e-marketing business units, BlueHornet Networks, Inc. and Direct Response Technologies. The event takes place Nov. 3-6, 2008, at the New York Hilton in New York, New York.

In booth #2820, BlueHornet Networks, a leading provider of email marketing solutions, will feature its lifecycle messaging tools and strategies. Lifecycle messaging is a campaign management approach that uses strategy and technology to deliver highly targeted email campaigns that evolve as customers’ preferences and behaviors change. By using BlueHornet’s lifecycle messaging, online marketers can deliver more personalized and relevant email messages, drive incremental revenue, reward customer loyalty and achieve better results.

Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions, will exhibit at the conference in booth # 832. The booth will feature a variety of online direct marketing tools and services, including the DirectTrack® affiliate management platform, the KeywordMax® paid search bid management tool and the DirectLeads® lead generation network. These tools and services are designed to help online marketers, including merchants, advertising agencies and advertising networks manage and implement affiliate marketing programs, search-engine bid management campaigns, as well as rich-media, ad-serving and email delivery capabilities. The solutions, which are privately branded and fully translatable, allow online marketers to convey a seamless brand message to affiliates as well as perform real-time tracking, reporting and ROI statistics in the affiliate’s native currency.

Website: www.digitalriver.com