Nielsen Business Media and the National Academy of Television Arts and Sciences today announced they have established a strategic alliance around the Academy’s Daytime Emmy Awards Show. Under the multi-year agreement, Nielsen Business Media will manage all sponsorship sales and brand development, and will oversee operations for the Daytime Emmy Awards and its affiliated properties. The announcement was made today by Peter Price, President of the Academy, and Sabrina Crow, Senior Vice President of Nielsen Business Media.

“This collaboration is a great opportunity to leverage the considerable strengths and resources of both organizations,” said Crow. “Together, we will capitalize on the iconic Daytime Emmy brand, expanding its reach to new audiences and deepening its presence in current markets. Nielsen Business Media’s audience in the marketing, media and entertainment space is a perfect psychographic match for the Daytime Emmy Awards audience, so we will also be able to bring our advertising partners an unmatched opportunity to connect with our shared audience in multiple channels.”

“This partnership takes advantage of the complementary expertise of two premier organizations,” said Price. “We will undoubtedly raise the bar on our ability to provide an even more exciting and engaging event for our audiences, and the Academy looks forward to working with Nielsen to extend the Daytime Emmy Awards brand presence to new avenues and across multiple platforms.”

Wi-Fi TV Inc. (Pink Sheets: WTVN), commencing June 1, will offer a limited number of qualified businesses a 30-day free trial Internet TV station. The stations will have all the benefits of a fully-paid Wi-Fi TV Station. In addition, these stations will be pre-qualified to stay on the air with global delivery through www.Wi-FiTV.com and there is no obligation if a station cancels at the end of the 30-day free trial period. The types of businesses that qualify include car dealers, real estate agents, consultants, organizations, churches and many others.

For information on how to participate send an email to info@wi-fitv.com.

A Internet TV Station on Wi-Fi TV™ is delivered to any Internet enabled device anywhere in the world and gives the owner complete control over 24/7 continuously playing content, on-demand content, video and banner ads, links to their regular web site and any other locations on the Internet, logo, a URL that points only to their station (such as www.Wi-FiCars.com), RSS news feeds, weather, and other features.

All Wi-Fi TV Stations feature Wi-Fi TV Live Chat that enables viewers to discuss what is being viewed with others. The Live Chat is specific to the programming being played.

In addition, Wi-Fi TV promotes access to new stations through informational links on the ClickerTape™ that runs across the top of most TV stations.

Keen golfers seeking a new set of golf clubs and golfing accessories can now benefit from online auction prices without the worry of counterfeit goods. Set up by Jam Auctions features only authorized resellers of branded golf equipment to guarantee goods are genuine and of top quality.

The web site has been created by golf enthusiasts Jeremy Tomlinson and Andrew Fothergill. There can be a significant risk of unknowingly buying counterfeit golf equipment on some online auctions - you only have to Google 'golf counterfeiting' to see the scale of the problem. Jeremy Tomlinson and Andrew Fothergill thought there had to be a better way, so they created jamgolf.com.

Most of the big brands will be available on the site: Odyssey, Taylor Made, Callaway, Cleveland, Yonex and more. Registration is free and users can immediately go about bidding in the knowledge that the legitimate sellers of branded golf clubs are pre-vetted.

The beauty of the site is that it is run by golfers for golfers. Without the clutter of the mixed goods that feature on other auction sites, means jamgolf.com is very easy to navigate and use. Whether someone is a pro, semi-pro, keen amateur or golf novice, they will find the authentic golf equipment they need.

Besides having no residual value when traded in, fake golf clubs have one other disastrous drawback for the golfer - they negatively affect their game. Fake copies are usually made from inferior materials and without the care that goes into genuine golf club manufacture. After all, the makers of branded golf clubs spend millions on research and development to perfect their products.

April 2008 saw the launch of R.O.I Media’s new customer-focused website. The new site offers users smooth navigation, impressive visuals through a flash movie and up-to-date information regarding R.O.I’s search-engine-optimization, PPC and Online Business Development services. A great feature to the new site is their free Website Health Check service.

Since their inception in 2001, R.O.I Media has grown from strength to strength. This online marketing agency focuses on online customer acquisition and has through the years become the market leader in Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising in South Africa.

R.O.I Media has managed many of its own online ventures and has achieved over three hundred no.1 competitive positions in the Search Engines Results Pages (SERPs), in some cases competing against 37 million sites. While working with both national and international clients across a broad range of products and services, the company has succeeded in delivering excellent results for its clients time and time again.

As stated on the new website, the SEO, PPC and Online Business Development services will help clients online businesses reach new levels- increased business revenue and bigger profit margins can be expected.

Pay Per Click Summit internet marketing workshop leader, announced the call for entries for the Best Search Marketing Strategy, a contest for internet marketers to submit their most effective ROI producing strategy or technique. The winner will receive a free pass to PPC Summit San Francisco May 19-20 or Los Angeles Sept. 25-26 where they will meet industry experts from Microsoft, Business.com, Yahoo!, Google and more as they present on Successful Pay Per Click and Search Marketing ROI Techniques.

PPC Summit's Best Search Marketing Strategy Contest is designed to recognize successful real world Search Marketing techniques for increasing ROI. People are invited to submit their best technique or strategy on the contest form located here.


Submissions should describe the best strategy/tip used and the effects on the Search Marketing campaign. PPC Summit will choose one overall contest winner and present them with a free pass to PPC Summit San Francisco or Los Angeles. The winner will have the opportunity to learn from the PPC Summit expert trainers about Pay Per Click hot topics and expert strategies to search marketing success.

PPC Summit is a two-day educational workshop that connects internet marketing experts with business and marketing professionals seeking knowledge on how to successfully set up and run search marketing advertising campaigns. Attendees gather to learn important aspects on how to increase their website sales and online marketing ROI. Attendees have the opportunity to network with colleagues and the expert trainers while learning insider strategies for internet sales success.

Sterling Heights Michigan based Transtar International CEO Elizabeth Gomez traveled to Germany, France and the Netherlands to meet with clients and to establish new relationships. Her journey started in Germany where she met with automotive executives to strategically plan for upcoming promotional material to their international clients. Other business conducted in Germany was meeting with Tier One automotive suppliers in translating documents and manuals to their supplier network which spans the globe.

Next on her itinerary was a speaking engagement in the Netherlands in which she discussed the importance of the proper translation of marketing material to a group of tourism and travel executives. Her last stop was in France where she met with a manufacturing client on translation of engineering documentation. A key objective on this trade mission was to expand on Transtar Internationals European Client base and to promote Transtar International as a Global Translations Firm.

EnQii N.A. president Stuart Armstrong says that the "new media triad" represents a digital on-ramp for consumers to opt-in to branded communities, and is a powerful new way for media owners, brands and retailers to engage shoppers.

Ping Mobile's technology enables users to opt-in to receive specific kinds of information and related promotional offers. For example, a diabetic might subscribe to special diabetes-related text alerts and then also receive relevant coupons for discounts on related products.

Ping Mobiles' high conversion rates with SMS (text messaging) distribution are a testament that the right messages are being sent to the right consumers. A double opt-in process secures the privacy of the shopper and eliminates "in your face, intrusive advertising."

Bill Cowher, former NFL star and current NFL Today sports commentator, will be the keynote speaker at the Business Club of the Triangle’s (BCA Triangle) May breakfast meeting. The breakfast, sponsored by Rocky Top Hospitality, will be held at 1705 Prime in Raleigh on May 16.

A graduate of NC State University, Bill Cowher began his NFL career as a player with the Philadelphia Eagles in 1979. The following year, Cowher signed with the Cleveland Browns where he played three seasons before heading back to the Eagles. He ended his career as a player in 1984.

In 1985, Cowher began his coaching career with the Cleveland Browns. Cowher coached at with the Kansas City Chiefs before becoming the head coach of the Pittsburgh Steelers in 1992. In 1995, at age 38, he became the youngest coach to lead his team to a Super Bowl. In 2006, Cowher’s Steelers won Super Bowl XL when they defeated the Seattle Seahawks.

“Bill Cowher is a great football legend,” said Penn Shore, president of the Business Club of the Triangle. “His leadership on and off the field will surely make for a great talk for our members. Because Bill graduated from NC State University and currently lives in Raleigh, I think this breakfast meeting will be one the BCA members and their guests won’t want to miss.”

The Leading Hotels of the World has renewed its campaign to promote its luxury hotel partners on the home pages of all cities in the AsiaXPAT Network for the entirety of 2008.

This marks the third consecutive year that Leading has retained their premium position on AsiaXPAT. With over 500,000 unique visitors each month, half of whom reside in the key, affluent Hong Kong market, AsiaXPAT is the dominant portal for English-speaking professionals, expatriates, executives and their spouses in the region.

“AsiaXPAT has been very effective in helping us target an extremely hard to reach demographic - affluent foreign resident business and leisure travelers – providing our company and our partners with cost-effective brand exposure and significant levels of bookings,” indicated Mark Greedy, Vice President, Asia Pacific for The Leading Hotel of the World, as his rationale for continuing the long term relationship with AsiaXPAT.

Commenting on the re-signing, Managing Director of AsiaXPAT, Paul Luciw said, “We are of course pleased to have the most prestigious of hotel brands on our sites again this year. And based on the high click totals to The Leading Hotels of the World partner properties that have featured on AsiaXPAT, our members no doubt will welcome this renewal because it means we will continue to provide them with a much-used directory of where to stay when they travel.”

Envision Creative Group, a full-service Austin based graphic design and advertising agency, is rewarding all employees for it’s 2007 success with a trip to Mexico. In 2007 Envision more than doubled its revenue over 2006 and David Smith, President and owner of Envision Creative Group, has decided that the reason for the large amount of growth was the hard work and dedication of all of his employees. Therefore, a trip to Tulum, Mexico is in the very near future.

Mr. Smith has booked several cabanas at a small resort on the beach to reward his hard working employees with a little relaxation. Each employee will bring their significant other and stay for five days and four nights with no meetings or responsibilities. “My employees are extremely dedicated to the success of our clients and because of that we had an incredible year. The great thing is, we didn’t even raise our prices. We just started working with a lot of great new clients.”

New goals have been set for 2008 as Mr. Smith would like to reward his employees every year. The goal is not as aggressive as doubling in revenue over 2007 but it is enough to justify the trip, and keep everyone focused on the same goals. According to Mr. Smith, that goal is to "make our clients successful. When our clients make money they will always want to continue to work with us."


Newspaper Ad Expert Deborah Armstrong to Address Online Advertising in the 2008 Presidential Campaign
Mediaspace Solutions® (MSS), a full-service market leader in multi-market newspaper advertising and online media placement services, today announced the addition of its Deborah Armstrong to the roster of speakers at the 2008 Interactive Media Conference and Trade Show in Las Vegas, Nevada. Editor & Publisher and Mediaweek’s Interactive Media Conference and Trade Show is presented by the John S. and James L. Knight Foundation in association with LinkedIn. Armstrong is one of four experts slated to address the Campaign 2008 Advertising- Follow the Money session.


Armstrong, an expert on the topic of newspaper print and online advertising, is often quoted on online media and newspaper advertising trends that drive agency and advertiser initiatives. At the Interactive Media Conference, she will provide insight on the evolving dynamics of the online advertising programs of the 2008 presidential campaign. Armstrong will also highlight strategies online media can implement to attract record breaking campaign dollars as well as initiatives publishers can execute to compete with the candidates’ Web sites, independent bloggers and other partisan publications for political ad dollars.