Media Mayhem Corporation (MMC) has kicked off 2009 with a myriad of murder, suspense, chaos, and downright thrilling campaigns, leaving sponsors and consumers chillingly satisfied with the results of its wall-to-wall push of street, online, and mobile campaigns that ran globally over the last couple of months.

BroadSign International, Inc., a worldwide provider of “Software as a Service” (SaaS) solutions for managing digital signage networks, and RMS Networks, Inc., the leading digital marketing and technology solutions agency, have joined forces to offer advertisers easier-to-buy digital out-of-home media.

The Halo Group today announced the appointment of four senior interactive planning and creative professionals, recruited to fortify the brand communications agency’s integrated communications offering.

“Our core vision is that brand communications must work interdependently, including all forms of paid advertising, social media…even sales presentations. So, we coined the term ‘tradigional’ to capture our capabilities,’” said Linda Passante, Halo CEO. “We’re ringing in the New Year with new staff that will take us far beyond what either a digital marketing or a traditional agency can do separately, in silos.”

In light of Google’s recent announcement that they are shuttering their Print Ads program, MediaBids would like to convey to print publications and advertisers who purchase print advertising that the www.mediabids.com marketplace is still successfully conducting print advertising transactions. 

Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation. The cross-industry group represents the first time the entire marketing and media industry has come together to develop a cohesive and far-reaching self-regulatory effort for interactive advertising.

As consumers spend more time on the Internet, companies are redistributing advertising dollars from traditional media to online media to follow this trend. In its quarterly wrap-up report, IDC says total U.S. Internet ad spending in the fourth quarter of 2007 (4Q07) grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year 2007, online ad revenue grew 27% year over year to $25.5 billion.

 “VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising

The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today’s announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.

Venevision International, the entertainment company part of the Cisneros Group, in line with the trends in the industry with respect to the production and distribution of content, has decided to significantly intensify its presence in new media for 2009, broadening the technological transformation of a company with nearly 40 years of experience in the market.

Razorfish Uses Rackspace Cloud Services to Power High-Traffic Websites for Clients

Rackspace® Hosting (NYSE:RAX), the world’s leader in hosting, today announced that Razorfish™, one of the largest digital marketing companies in the world, has selected Rackspace’s cloud hosting platform.

Razorfish is working with Rackspace’s cloud hosting division, Mosso®, to build consumer-facing websites and web applications that can handle large traffic spikes during major promotions and product launches of brands. In particular, Razorfish develops microsites, community platforms, blogs, and web video for its clients using Rackspace’s Cloud Sites™ and Cloud Files™ hosting services.

Razorfish Uses Rackspace Cloud Services to Power High-Traffic Websites for Clients

Rackspace® Hosting (NYSE:RAX), the world’s leader in hosting, today announced that Razorfish™, one of the largest digital marketing companies in the world, has selected Rackspace’s cloud hosting platform.

Razorfish is working with Rackspace’s cloud hosting division, Mosso®, to build consumer-facing websites and web applications that can handle large traffic spikes during major promotions and product launches of brands. In particular, Razorfish develops microsites, community platforms, blogs, and web video for its clients using Rackspace’s Cloud Sites™ and Cloud Files™ hosting services.