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Adify Gives Publishers Predictive Insight Into Advertiser Campaigns' Success
Adify, the premier vertical ad network management company, today announced a unique and sophisticated Inventory Forecasting module to empower vertical ad network builders to predict supply and demand across the premier publishers in their networks. With multiple algorithms, Adify's Inventory Forecasting module addresses the variability in inventory levels that occur with vertical ad networks -- allowing Network Builders to best serve both the advertiser and publisher communities. Inventory Forecasting strengthens Adify's already comprehensive solutions that are being used by more than 120 leading ad networks. This announcement can also be found on Adify's blog (http://blog.adify.com/2008/06/adify_gives_publishers_predict.html).

With consumers discovering a continuously growing array of niche websites for their online content needs, advertisers are augmenting their branding campaigns with vertical ad networks that drastically increase their reach into the long tail of the Web. Adify network builders deliver premium content to reach audiences that advertisers want to target efficiently and cost effectively. Through Inventory Forecasting, Adify Network Builders evaluate the value of their dynamic online inventory over periods of time by analyzing the number of impressions generated and advertiser demand for the inventory. The tool begins to analyze data within weeks of a Network's launch and improves over time as vertical networks become more established because it relies on historical data to provide the most accurate forecasting results possible. Adify's Network Builders have unmatched technology on which to base inventory pricing decisions and adjusting advertising rate cards, increasing rates for inventory in high demand, and lowering rates for less attractive inventory.
Verb Exchange Announces Release of Tabrio
Verb Exchange Inc. (TSX VENTURE:VEI) a leader in digital media, today announced the release of Tabrio, a personal communications service that offers reliable, low-cost international long distance voice calls and text messages to anyone, anywhere, on any device.

Announcement Highlights

- Tabrio now available for both Mac and PC download

- Beta trial leveraging viral growth strategies with early success

- New users receive $5 USD global calling/texting credit

Tabrio brings a new level of quality, intuitive interface and savings to global connectivity. Calls are completed leveraging Verb Exchange's own world-class network, until now only used by international telecom companies.

Tabrio runs on all major equipment brands and does not require any special headsets for use. Every user receives a $5 USD credit, the equivalent of approximately 100 international minutes or 100 global text messages.
Amobee Launches Advertising on Vodafone Italia's live! Portal
Amobee Media Systems today announced it will be providing ad server capabilities and dynamic ad selection for Vodafone Italia's live! portal. Amobee, a world leader in advertising solutions for mobile, focuses on ad-enabling the first and the most frequently viewed screens on the mobile handset, like those used for messaging and on the carrier portal.

As Vodafone Italia's partner for mobile advertising solutions, Amobee's telco-grade ad server has been integrated with the operator's network enabling its customers to watch and interact with relevant and contextual advertising while browsing Vodafone live! Several major brands are already using the service including Mercedes, BMW, Nokia, Heineken, Lavazza, Nike, Agos, Axe, Agip, Eni, and RCS.

The partnership follows a successful collaboration to deliver Freevideo, a recent ad-funded mobile video service with Vodafone Italia. Amobee also works with Vodafone in Spain, Greece and the Czech Republic, delivering advertising on Vodafone live! , as well as services such as ad-funded peer-to-peer SMS and games.

Vodafone Italia and Amobee will continue working together toward the enablement of other compelling inventories on the network offering advertisers new ways to effectively engage with mobile users.
Ringleader Digital Launches New Blog for the Mobile Advertising Industry
Next-generation mobile advertising company Ringleader Digital today announced the launch of Ringside, a blog focused on the latest news and trends in the mobile advertising industry. Blog posts written by Ringleader executives will offer insider perspectives on issues relating to mobile advertising, while also providing an opportunity for visitors to comment.

Ringside’s target audience includes the complete mobile industry, such as publishers, agencies, enthusiasts and brands. The Ringleader bloggers will examine a range of topics including mobile campaigns, technology advances and breaking news, and will address how these issues directly impact the mobile space. Blog readers are invited to engage in dialogue with the Ringleader executives who post, in an effort to keep the issues relevant and compelling.

“This is the time for mobile advertising,” said Bob Walczak, CEO of Ringleader Digital. “There is so much buzz in the marketplace as it advances. As experienced industry professionals with valuable insight, we feel compelled to help highlight the meaningful content and frame it within a discussion to engage other industry players. Through these discussions, we can all develop and share vital ideas that will drive the market to its intended success.”

Ringside is now live at www.ringleaderdigital.com/ringside.
Jingwei International Selected by Best Buy China for Multi Year Direct Marketing Contract
Jingwei International Limited (OTC Bulletin Board: JNGW.OB) (“Jingwei” or the “Company”), one of China’s leading direct marketing Companies, today announced that it has been selected by Best Buy China. (Best Buy Co. Inc NYSE: BBY), an industry-leading global consumer electronics retailer, to create, manage and execute direct marketing campaigns throughout China. The contract includes marketing through direct mail and mobile advertising. Jingwei has initiated the campaign for Best Buy in Shanghai and will roll out the campaign throughout China during the term of the contract.

Regis Kwong, CEO of Jingwei, stated, “We are very proud to have been selected by Best Buy China after competing with the leading international direct marketing firms. This agreement is expected to add significant revenues to the Company and is a major milestone in our ongoing efforts to secure additional multinational accounts. We expect to add other international brands to the several that we already service in the near term”.
Family IV, Teens & Tweens 2008 Feature Release
Addie Swartz is the founder and CEO of B*tween Productions, Inc., home of the Beacon Street Girls award-winning book series and website for preteen girls. Addie created the Beacon Street Girls in 2002 to provide positive media and healthy role models for tween girls, whatever their challenges. Today, there are sixteen Beacon Street Girls books with more 500,000 copies in print. The company has "super-fans" in 174 countries and the books are available through leading book stores and online. Related BSG products are sold at more than 850 independent gift shops and through the COPPA-compliant Beacon Street Girl website (www.beaconstreetgirls.com). The Beacon Street Girls team works with childhood development experts from Harvard, Duke, Boston's Children's Hospital and others to incorporate the latest research into adolescent behavior into the fun, fictional stories. The Beacon Street Girls books and website address issues in an age-appropriate manner for 9 to 13 year olds. These issues include:

childhood obesity
underage drinking
positive body image
cyber-bullying and Internet gossip, among others!
In addition, tweens post thousands of comments on the Beacon Street Girls monitored website every day. Members of the online club get and give advice and freely share their opinions in this safe, supportive environment.
AT&T to Offer Next-Generation iPhone on Its High-Performance 3G Network
AT&T Inc. (NYSE:T) today announced it will be the exclusive U.S. provider of the new iPhone 3G, details of which were outlined earlier today at Apple’s Worldwide Developer’s Conference in San Francisco.

Under the terms of a new agreement with Apple, AT&T remains the exclusive U.S. carrier of the new iPhone, which will be available beginning July 11 at a starting price of $199 with a two-year contract. iPhone 3G boasts several significant enhancements, including:

3G broadband wireless connectivity, which gives customers a home broadband-like speed experience when surfing the Internet, sharing files and using media-rich Web applications.
Business-class capabilities, including e-mail, viewed on a large, touch-screen device and designed to meet the needs of companies of all sizes.
The ability for developers, including AT&T, to create customized consumer and business applications using the Apple software developer’s kit (SDK).
Customers can get more information on the iPhone 3G at www.att.com/iphone.

AT&T expects that iPhone 3G's attractive pricing and rich set of features including business e-mail and other applications, combined with the broadband speeds of AT&T’s 3G network, will spur significant subscriber and revenue growth — particularly in wireless data — and strengthen AT&T’s wireless leadership and long-term growth profile.
Isaac’s Moving and Storage to Sponsor 2008 Boston Prostate Cancer Walk
Isaac’s Moving and Storage, one of the most trusted names in the moving industry in both Boston and Philadelphia, announced today that they will be sponsoring the 8th Annual Boston Prostate Cancer Walk. Promoters of the yearly charity event expect up to 5,000 people to register for the walk, which is set to take place on Fathers Day, June 15th on the Boston Common.

Isaac’s sponsorship of the Prostate Cancer Walk includes free advertising of the event on Isaac’s moving trucks, and a slew of informative emails sent to all of Isaac’s customers, past and present. Isaac’s and the promoters of the Cancer Walk hope that the extra exposure will increase last year’s attendance and help raise more money for this very worthwhile cause.

“We are very excited to sponsor this years Boston Prostate Cancer Walk,” said Isaac Edry, CEO of Isaac’s Moving and Storage. “We’re always looking for opportunities to help out the Boston community, and the Cancer Walk is an extremely important cause. We’ve outfitted our trucks with promotional banners and have asked all of our customers and employees to participate in the days festivities.”

“It’s been great working with Isaac’s on the Walk,” said Stan Klein, Founder and Co-chairman of the Boston Prostate Cancer Walk. “Their moving truck advertisements are putting the event in the public eye, and we’re confidant that their trucks and email ads will increase both attendance and donations. Since we started the walk, we’ve raised $2,500,000 dollars for research, education and awareness, and we hope that Isaacs will help us reach our goal for this year’s walk.”
Canon U.S.A Showcases Both EOS Rebel and PowerShot Camera Brands in Two New Advertising Campaigns
In full support of the Company’s two leading digital camera brands, Canon U.S.A., Inc., a leader in digital imaging technology, today launched the first of two new television commercials to support the Canon EOS Rebel and Canon PowerShot digital camera lines. The first television spot, “Journey,” focuses on the EOS Rebel XSi and was shot primarily with Canon EOS-1D Mark III professional digital SLR cameras. The Rebel XSi commercial uses a unique technology that blends individual digital still photographs into a “picture-trail” motion commercial.

The latest PowerShot commercial, set to air in early June, will continue to feature Maria Sharapova and her charismatic puppy, “Dolce.” A fan favorite, Dolce will once again grace the audience with commentary and inner-thought monologues expressing his excitement of having his picture taken while Maria photographs him both on and off the court. An additional behind-the-scenes spot featuring Dolce’s narration will be featured online shortly after the commercial airing.
Banks.com, Inc. Announces Strategic Advertising Partnership with Marchex’s IndustryBrains
Banks.com, Inc., a leading financial service focused web property, announced today that the company has entered into an advertising partnership with IndustryBrains, a wholly-owned subsidiary of Marchex. IndustryBrains will provide contextual and search advertising on Banks.com.

The partnership with Marchex’s IndustryBrains underscores Banks.com’s commitment to content and advertising specific to the financial services vertical. IndustryBrains will provide targeted financial services related contextual and search advertising across the Banks.com ecosystem of sites. Banks.com will benefit from the ability to show advertising from the IndustryBrains network of premium financial services advertisers and Banks.com’s users will benefit from more relevant advertising and services.

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