Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits Convention Center.

By combining and automating the three key elements of search marketing - paid search, natural search and landing page optimization -within a single, secure system, the Yield Web Marketing Suite for Agencies enables agencies to lower costs, increase efficiency and improve margins.

The system addresses the unique needs of digital, new media and interactive agencies, enabling them to optimize search engine marketing (SEM) campaigns across Google, Yahoo! Search and Microsoft's Bing. For agencies offering services for just one of the three elements of SEM - pay-per-click (PPC) campaign management for instance - the Yield Web Marketing Suite for Agencies enables them to expand their offering to include search engine optimization (SEO) and landing page optimization (LPO) with little or no staffing consequences.

In addition, Yield Software announced the introduction of a full range of services. These services include Yield JumpStart and Yield Managed Services packages designed to meet both the one-time and longer-term needs of businesses and agencies short on time or resources.