From the Ad:Tech conference at the Javits Convention Center, Sidebar (www.sidebar.com), a new, free mobile application that allows users to receive personalized recommendations for content, video games, apps, music and more, announced today that it has partnered with Quattro Wireless, mobile's largest exclusive and premier advertising network, to drive innovation in the mobile space. The relationship will offer advertisers a high-level of targeting and offer consumers a personalized experience on their Android device.

Sidebar, which recently launched in beta for Android, learns users' interests so that it becomes highly personalized to each individual over time. The application offers instant gratification so users spend time enjoying content rather than searching for it, and it is cached for one click access. Sidebar content categories include entertainment, green planet, humor, steals & deals, health, mind & body, style & culture, guy stuff and news and info.